Director- Creative, Marketing, & Merchandising

Armed with an eagle eye for detail, Alex has been curating, managing, and executing creative visions for over 10 years. With his experience building brands from a grassroots level- when he’s not holding a camera, he’s working behind the scenes in web based systems, or designing the next lifestyle drop for merchandising.

Assistant Media Editor, Content Manager

Erica has spent the last 5 years helping establish and grow presence via ecommerce and social media platforms. Whether it’s capturing to editing content, managing social media accounts- her passion is to tell stories through the lens.

Manager- Operations, Front of House, Trainers

Perla has dedicated the last 10 year of her life to building community and small businesses. From programming, to scheduling, to managing day to day operations- she is committed to ensuring every kid, teen, adult, and dog!! gets everything they need the moment they walk in our doors.

Workshops, Front of House, Trainers

Jackie has made a career in gyms since 2012, bringing over a decade of experience across many facets of the fitness industry. She’s held leadership roles at premier Clubs, worked as a diversity & inclusion specialist to make gyms more safe & welcoming, & started coaching boxing after years of passion for the sport. As a certified personal trainer & advocate of body liberation, Jackie trains 1:1 clients, leads workshops through her wellness brand The Counterculture, & is passionate about introducing sport and strength to all people and bodies. Her goal is to make sure everyone feels comfortable and empowered in their body.